Case Study:
Howden

I created this landing page as part of a campaign promoting a Howden webinar focused on the design, performance, and safety of tunnel ventilation systems. The event targeted design engineers, contractors, and infrastructure operators, providing technical insights into fan selection, engineering design, and system efficiency for road, rail, and metro tunnels worldwide.

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My goal was to craft copy that communicated technical precision and industry authority, while remaining accessible to professionals across multiple disciplines. I positioned the webinar as a knowledge-sharing platform, where Howden could demonstrate its expertise in engineering excellence and its role as a trusted partner in complex, safety-critical infrastructure projects.

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The copy opened by contextualising the importance of tunnel ventilation systems as vital components of modern transportation infrastructure. I highlighted how the reliability, durability, and efficiency of ventilation equipment directly influence safety, operational continuity, and lifecycle costs—establishing the value proposition for the audience.

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The copy concluded with a clear, inclusive call to action, encouraging engineers, contractors, and end-user operators to register and benefit from Howden’s global experience in ventilation system innovation.

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The final landing page positioned Howden as a global leader in engineered air and gas handling solutions, showcasing its deep expertise in safe, efficient tunnel ventilation systems that keep infrastructure operational and users protected.