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Case Study:
MAXIS AI

I developed this landing page to promote a webinar on Agentic AI and its impact on clinical trial site performance. The session showcased how Site Copilot, an AI-powered solution, helps Principal Investigators (PIs) and research teams automate processes, reduce manual workload, and enhance study compliance.


I began the copy by framing the industry challenge: clinical research is at a breaking point. Manual onboarding, document overload, and staff burnout are compromising trial quality and timelines. I positioned Agentic AI as the breakthrough solution — technology designed to “think, act, and adapt” alongside site staff to simplify operations across onboarding, eReg, and eSource systems.
The narrative highlighted real-world demonstrations showing how Site Copilot automates vendor training, tracks ad spend and recruitment ROI, and optimises protocol design. I concluded with a clear, aspirational message inviting readers to “see how Agentic AI is redefining the modern clinical trial.”


The landing page positioned Agentic AI as a transformational force in life sciences, blending automation with human intelligence to make clinical operations faster, safer, and more sustainable.

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