About Me.
Inspired by people, driven by impact. With a background in politics and a fascination for human behaviour, I’ve always been drawn to understanding what drives decision-making. That curiosity led me into marketing, a space where data, psychology and creativity come together to influence action and shape brand stories.
Now, as a Marketing Executive at GlobalData, I deliver high-performing campaigns across international markets, partnering with clients on cutting-edge research and business innovation. I thrive in collaborative environments and believe the best results come from strong teamwork, shared ideas and clear strategy. For me, marketing isn’t just about performance, it’s about creating meaningful connections and driving growth with purpose.
Experience
2024-Current
Marketing Executive
Global Data - The Newstatesman
- Lead the creation and delivery of international marketing campaigns across Asia, Europe, North America, and the UK.
- Manage all aspects of webinar campaigns, including strategic planning, audience segmentation, content creation, and CRM integration using HubSpot and Pardot.
- Review and sign off on approximately 100 brand marketing emails per week, ensuring accuracy, brand consistency, and high impact.
- Drive innovation in automation and personalisation strategies to boost engagement, achieving a 15% increase in live attendees and 20% above-target lead generation.
- Oversee data improvement projects to enhance audience targeting and segmentation capabilities.
- Recognised by the Managing Director for securing rebooking’s from key accounts through strong client relationship management and impactful communication.
2023-2024
Consultant
DEI Marketing Strategy
- Developed and implemented inclusive marketing strategies, advising marketing managers on effective Diversity, Equity, and Inclusion (DEI) integration.
- Provided strategic consulting to enhance representation and inclusivity across campaigns and communications.
- Delivered workshops and built DEI networks to promote awareness and long-term cultural change within organisations.
- Supported businesses in embedding inclusive practices into their communications, branding, and outreach efforts.
- Managed projects end-to-end, from planning through execution, ensuring alignment with organisational values and strategic goals.
2018-2023
Billings Assistant
Newsstand
- Prepared, issued, and managed client invoices with exceptional attention to detail, ensuring accuracy, compliance with client contracts, and timely delivery in accordance with company billing cycles.
- Monitored and reconciled accounts receivable, proactively following up on outstanding balances to maintain strong cash flow and support effective financial planning and reporting.
- Supported month-end and year-end billing operations, assisting with reconciliations, reporting, and audit preparation to ensure smooth financial close processes and compliance with internal controls.
Maintained comprehensive billing and financial records, ensuring all documentation met audit, legal, and data protection standards while promoting accuracy and transparency across finance systems.